A princely prize for environmental solutions

The Prince is William, second in line for the British throne. The prize is The Earthshot Prize: A decade of action to repair the Earth.

William’s inspiration is John Kennedy’s Moonshot project. Only, the goal is survival rather than nationalistic ego.

About Dr Bob Rich

I am a professional grandfather. My main motivation is to transform society to create a sustainable world in which my grandchildren and their grandchildren in perpetuity can have a life, and a life worth living. This means reversing environmental idiocy that's now threatening us with extinction, and replacing culture of greed and conflict with one of compassion and cooperation.
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