Bob Rich bones up on marketing

This is Carolyn Howard-Johnson’s tongue in cheek title for my review of William Ammerman’s The Invisible Brand. While you can read the review in the November issue of Bobbing Around, you don’t need to wait. You will find Carolyn’s site to be a treasure trove of excellent books you may not hear about otherwise.

About Dr Bob Rich

I am a professional grandfather. My main motivation is to transform society to create a sustainable world in which my grandchildren and their grandchildren in perpetuity can have a life, and a life worth living. This means reversing environmental idiocy that's now threatening us with extinction, and replacing culture of greed and conflict with one of compassion and cooperation.
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